Cut Records needed the full brand treatment. Moving from a free netlabel to a subscription-based model and now to a fully-fledged regular record label required a strong, robust look and feel.
Cut needed to stand out as a label that took pride in it's visual identity as well as it's artists and releases. Not only that, but selling music is tough, so the brand had to appeal to listeners and convince them to invest.
There is a distinct consistency and solid foundation to the style of Cut's releases.