Honestly, there’s not much I’ve not designed. Brands, interfaces, websites, graphics and (digital) products.
20+ years of pixel pushing.
I have been designing since graduating in 2005. (That’s 21 years, 0 months, 28 days!)
Initially freelance. I then spent around 7 years in design and marketing agencies doing digital design from brand identity to website design and build, from email marketing to graphic design and everything in between. I then returned to freelance for 3 more years before taking a senior UX role at a product company in Copenhagen.
After a year, I returned to the UK and worked for almost 8 years as Head of Design and subsequently Creative Director for a data-driven product and business intelligence organisation. I took a short contract job helping an international lottery firm to fill a gap between roles, and then started working with a French digital simulation twin organisation as Creative Director.
I have been very hands-on since the start of my career, but was also part of the Brainnwave leadership and executive team as well as managing direct reports in my two most recent full time roles. I have provided mentorship for junior designers and facilitated work experience placements.
Creative Director - 2025-today
Contractor - 2025
Head of Design & Creative Director - 2017-2024
Senior UX Designer - 2016-2017
Freelance - 2013-2016
Head of Design - 2010-2013
Junior to Senior Designer - 2007-2010
Freelance - 2005-2007
Graduated - 2005
Nice people, saying very nice things.
Alex was exceptional. He showed creative vision and was always pushing us forward in evolving our product, our UX and corporate identity. He always delivered on time (in most cases ahead of time) and was a great member of the leadership team.
Alex was a very supportive manager... I learned a lot from our time working together, always felt I could come to him with questions or for advice and feel very grateful for the trust and faith he put in me in my first official product design role.
I quickly discovered his professional & understanding nature. Despite his seniority, he never imposed unnecessary pressure on me and instead created an atmosphere of collaboration and growth.
Alex has a knack for simplifying and communicating high level conceptual ideas.
