Writing.
Floundering at the deep end of the creative pool.

Article
My Digital Product Design Process

It took me 53 applications, 52 cover letters and one interview for senior and lead product designer roles to realise I was barking up the wrong tree...

Article
What The Hell Am I?

Digital product design always seemed to be this behemoth that was mired in process and meetings. It was often so sluggishly tied to outcomes and KPIs that it felt like wading through thick mud rather than gliding from feature concept to production...

There is more writing on the way. Promise.