Alex Cowles

Designer & Creative Thinker . UX . UI . Brand
CV / Résumé:

Alex Cowles

With over 12 years of design experience in freelance, agency and product-side roles, my love is working with those that understand the value of brand, UX and visual design, while giving myself fresh challenges and learning opportunities.

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Confident with:

  • Conceptualisation & idea generation
  • Wireframing & prototyping
  • Design concepts & design development
  • HTML & CSS
  • Responsive design & build
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Client contact & pitching
  • Education & persona-creation workshops
  • Writing educational materials
  • Recognising and fostering talent in other designers
  • Working with and instructing junior creatives

Also able to do:

  • Print, graphic & brand material design
  • Copywriting for the web
  • HTML Email build
  • Photography & photo editing
  • Video making & editing (Adobe Premiere)
  • Social media management
  • Electronic music production (and DJing)
  • A couple of half-decent card tricks

Head of Design | Brainnwave | April 2018 - Present

  • Shifted from secondment to full-time key employee with Brainnwave.

UX Interaction Designer | Nile & Brainnwave | July 2017 - April 2018

  • Brought on at Nile to work with new client Brainnwave in-house as UX resource and sprint implementor.
  • Re-designed and built from scratch Brainnwave's updated website.
  • Helped re-define Brainnwave's updated core value proposition.
  • Worked on major interface UX and UI updates.

Senior Designer | Mono Solutions | July 2016 - July 2017

  • Was able to swiftly embrace a SaaS product-orientated way of working.
  • Took ownership of "education" area of business, travelling to clients and running workshops.
  • Trusted to travel to resellers alone in order to run workshops.
  • Brought in on multiple new development threads to provide ideas, feedback and a strong understanding of the overall product.
  • Contributed to both internal interface design, external-facing template design and marketing materials.
  • Taken to Los Angeles alongside CTO and CCO to help on-board our biggest ever (multi-million-dollar) client/reseller.

Founder | East Creative | July 2013 - July 2016

  • Founded East as a limited company, set up to solve design and brand related problems for clients.
  • Rebranded a private medical practice, increasing online enquiries and appointment numbers. The first crucial step towards current expansion.
  • Created a high-end recruitment agency brand ID & site and helped launch it alongside their existing organisation.
  • Worked with one of Scotland's premier investors to bring lasting value and improved market position to a number of new investments.
  • Designed sites for a brand new brew-pub in Glasgow's city centre, a popular gin & spirits brand, a web content agency, a big-data analysis company, a NYC-based law firm and many other clients.

Senior Designer | QueryClick | October 2010 - July 2013

  • Head hunted to be QueryClick's first designer.
  • Rebranded the entire company, including everything from folder structure and internal documentation, to websites, stationary and even office decor and signage.
  • Defined and followed processes for creative work, setting a workflow and structure for future client work and employees.
  • Proudly became brand ambassador as the small search marketing company grew from 6 people in a small back-office, to a 20-strong team in 2 prime locations with multinational SEO clients. Consistent branding played an integral part in this growth, making the company attractive and effective for potential clients as well as employees.
  • Provided design as a service for QueryClick's clients and worked with companies like Ryanair, Hunter Boots, Allsaints and Aggreko.
  • Brought back on 3 years after leaving to fulfil a refresh of the website (with a focus on speed) as well as a number of additional brand items.

Designer | Line Digital | April 2007 - October 2010

  • Fuelled by a desire to learn and improve I went from junior to senior designer in just 3 years.
  • Managed IKEA's email marketing in Scotland, with regular emails to lists of 50,000+ recipients, and received a DADI Awards commendation for my work in 2009.
  • Worked as part of a 3-strong team with Running Productions, LG and 20th Century Fox on a "Mission 1212" site linked to the 2008 film The Day The Earth Stood Still. The site and work received a BAFTA Scotland New Talent award.
  • Won both a BIMA and a DADI Best Use Of Visual Design award in 2010 as part of a 3-strong team working on the Digital Podge website.
  • Seconded to Tesco Bank for a month to manage their internal staff website design and updates.
  • Worked on complex catalogue and ticketing sites for Edinburgh International Film Festival, Fringe Festival and Book Festival.
  • Worked regularly with BBC International on countless marketing materials for Top Gear Magazine.
  • Worked on a number of large financial websites for AEGON, Scottish Life and Standard Life.

Other design related achievements

  • Presented my thoughts on the future of email marketing at Refresh Talks in Edinburgh.
  • Took a key role in the design of the USA-wide “Film Your Issue” campaign in 2006.
  • Won a number of awards for the design of my own portfolio site, back in 2007.
  • Attended the last ever Brooklyn Beta coference in 2014.
  • Attended the TEDx Riga conference in Riga, 2015.

Music related achievements

  • Under two aliases (DFRNT and subsequently Stillhead), I have produced 6 albums, over 25 EPs and almost 40 remixes as well as appearing on Nick Warren's Rennaisance Masters compilation.
  • Had international press coverage, and national radio airplay for many of my releases, including a track on Sasha's BBC6 Music mix, support from Mary Anne Hobbs, Annie Mac and both BBC and local radio in the UK, Italy, Czech Republic, Denmark and many more places.
  • I have been able to DJ and perform all over the world. From the USA and Puerto Rico to Europe and the UK (even a slot at a festival in Greenland).
  • I produce and host a regular podcast called Insight. For a short period, I also presented the podcast live to tens of thousands on FM Radio in Latvia.
  • Launched a successful subscription-based record label Cut, which delivered a new release every month to members.
  • Launched a small electronic record label Brightest Dark Place releasing vinyl and digital EPs.
  • Launched a course platform and educational blog called How To Self Release to help people self-release their own music and run their own record labels.
  • Created "How To Send Me Music" in response to a decline in the quality of communication from new producers and promo companies. The site is now referenced by many labels as an authority on best practice for sending demo materials.
  • Ran successful club nights in Riga, Latvia, booking international artists, arranging everything from visuals and promotion, to logistics, set times, accommodation and travel.
CV / Résumé:

Alex Cowles

Born: 7th August 1983.

Currently based in Edinburgh, Scotland.

Languages spoken: English and HTML.