Mosaic Smart Sector Intelligence.
Data-science driven smart business re-classification.
At Brainnwave, we were developing a platform called Mosaic to uniquely classify businesses based on how they describe themselves.
In a nutshell, the platform would analyse every organisation within a user’s selected area. Looking at the organisation’s website and online presence, and then collecting information and context about how that organisation classified what it does.
That information would then be plotted in a multi-dimensional vector space in order to determine clusters of similar businesses using how they talk about themselves to determine phrases, keywords and descriptions of their business activities.
These naturally occuring clusters would then be outlined as "Smart Sectors" and could be analysed in different ways.
You can also view the short clickthrough sales video I put together to show the platform:
The Challenge
The product had huge complexities under the surface, and would need to be built in a way that could handle different datasets, different types of analysis and different ways of showing the data.
Users would be familiar with NAICS or SIC industry codes for businesses, but would not be familiar with our own Smart Sector classification, since they would evolve naturally every time a user’s area was analysed.
The Breakdown
User flows had been pulled together to show how someone might expect to use the platform, what they were hoping to get out of it, and their entry point. Those flows were combined with the development and delivery teams understanding of what was possible, the data science team’s opinion on how best to show the outputs from the model, and both sales and C-suite’s discussions with potential prospects about what excited them most.
It was decided that simply put, our platform would essentially be "views on a set of data". The data in this case, being our analysis of businesses. That put the core dataset as companies with associated classification and meta-data.
There would be three main views of this data and analysis; Map view, List view and Insights view.
Insights View
List View
Map View
Cross-platform Filtering
Business Detail
Design System
Clients love how it looks and feels, and I think Alex has managed to bring usability and clarity to a conceptually complex product.